A Cruzcampo brewery used a deepfake of Lola Flores in a controversial new commercial.
The celebrated Spanish singer Lola Flores died in 1995, but a brewery is using AI to bring her back to life.
Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new ad campaign.
The company pitches thecommercial as a celebration of the diversity of Spanish accents.
“Do you know why I was understood all over the world? Because of my accent,” says Flores’ AI reincarnation. “And I’m not just referring to the way I talk…”
The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to El País.
The video below (in Spanish) gives more details on how it was made:
But others were quick to condemn the campaign for putting words in her mouth that she didn’t say — just to market beer.
One thing they all agreed on was that the deepfake Flores is an impressively realistic recreation of the singer.
The ad was released shortly after a report named deepfakes the most concerning use of AI for crime and terrorism. But the campaign shows the tech can also turn the dead into effective booze peddlers.